University of New Hampshire COLSA
Recruitment Marketing Campaign | Landing Page | Email Drip Campaign
Folks these days are hypersensitive to inauthenticity in marketing. As well they should be- this is often an industry where snake oil salesmen lurk. As a marketing agency, we believe an important part of our job is identify each clients unique selling proposition and authentically market it to appropriate target audiences.
And let’s not forget that all target audiences are not the same even within a school or university. Not only do we look carefully at prospective student, parent, and decision-influencer profiles but we also consider different target audiences for schools within a university. A student looking to major in business may have a very different personality than one who wants a career in forestry. If you take the time you need in your strategy phase, the rest will follow, in our humble opinion.
Stout Heart is a full-service marketing agency made up of a team of well-versed advertising professionals with a background in a diverse roster of service offerings. And while we despise the idea of being an agency that has a “specialty” in only one industry or type of work, we are proud to have worked with schools, colleges, and universities on their branding, websites, and recruitment marketing initiatives.
Why, you ask, are we so vehemently against specializing in marketing for a particular industry? The answer is simple: people are people. And if you make assumptions about them or get in the habit of taking on the same type of project over and over, it’s easy to begin churning out cookie cutter work.
We are, first and foremost, problem solvers. So while we run into a lot of projects that fall into specific categories, we also pride ourselves in tackling the marketing assignments that don’t fit in any particular box.
Expert personnel. Stout Heart strives to put the best people under one roof. This means experienced agency personnel with positive attitudes and egos that are checked at the door. Our teammates have a genuine passion for problem solving and are a pleasure to work with.
Small by choice. Where many agencies seek to grow indefinitely, Stout Heart is small by design. This enables us to provide personalized service to a limited, but carefully chosen, client list. Stout Heart’s smaller size keeps us flexible and nimble- a significant benefit to our clients.
Process. An agency founded by account service professionals is an agency founded in process. In an attempt to keep agency and clients on the same page, Stout Heart has a well-established process that hasn’t lost its ability to adapt to individual client needs.
Work. Creative, well-executed work is our priority. We like a challenge and we tackle each and every one as an opportunity to bring an outside-of-the-box solution to the world.
Stout Heart is a woman-owned, certified B Corp marketing agency. We work with businesses who do good. What does this mean for our work in marketing schools and universities? We look for institutions who value both people, planet, AND profit. We market with authenticity and we bring our own to the table as well.