Marketing For Banks & Financial Institutions

Returning Humanity To Marketing For Banks

Stout Heart is a full-service marketing agency made up of a team of well-versed advertising professionals with a background in a diverse roster of service offerings. And while we despise the idea of being an agency that specializes in only one industry or type of work, we are proud to have a significant amount of experience working with banks, investment firms, and similar financial institutions on their branding, websites, and general marketing initiatives.

Why, you ask, are we so vehemently against specializing in marketing for a particular industry? The answer is simple: people are people. And if you make assumptions about them or get in the habit of taking on the same type of project over and over, it’s easy to begin churning out cookie cutter work. You can spot a website or advertisement created by a firm that “specializes” in one particular industry from a mile away. We are not the cookie cutter sorts over here.

In the world of banking (as with all industries), no matter the product, it is important to treat a target audience like humans. This means approaching each unique project, client, and demographic with fresh eyes and tailoring its approach to its very specific needs. The result? Marketing for banks and financial institutions that feels… human. And doesn’t the world need more of that?


Prime Buchholz

Branding | Website | Collateral

Franklin Savings Bank

General Marketing Services

Piscataqua Savings Bank

Branding | Website | Ongoing Marketing Services

Carrigg Wealth Advisors

Branding | Website

We are, first and foremost, problem solvers. So while we run into a lot of projects that fall into specific categories, we also pride ourselves in tackling the marketing assignments that don’t fit in any particular box.

  • Marketing strategy
  • Business & product naming
  • Logo & identity design (including brand redesign & brand refresh)
  • Brand guideline development
  • Website design & development
  • Traditional & digital marketing
  • Collateral design
  • Packaging design
  • Signage design
  • Social media strategy & maintenance
  • Email marketing & maintenance

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Our Services

What Makes Us Different

Expert personnel. Stout Heart strives to put the best people under one roof. This means experienced agency personnel with positive attitudes and egos that are checked at the door. Our teammates have a genuine passion for problem solving and are a pleasure to work with.

Small by choice. Where many agencies seek to grow indefinitely, Stout Heart is small by design. This enables us to provide personalized service to a limited, but carefully chosen, client list. Stout Heart’s smaller size keeps us flexible and nimble- a significant benefit to our clients.

Process. An agency founded by account service professionals is an agency founded in process. In an attempt to keep agency and clients on the same page, Stout Heart has a well-established process that hasn’t lost its ability to adapt to individual client needs.

Work. Creative, well-executed work is our priority. We like a challenge and we tackle each and every one as an opportunity to bring an outside-of-the-box solution to the world.

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Stout Heart is a woman-owned, certified B Corp marketing agency. We work with businesses who do good. What does this mean for our work with the banking and investment industries? We look for banks, investment firms, and financial institutions who value both people, planet, AND profit. We strongly believe that those can coexist. If your brand is ready to lead with its values, you’ve come to the right place.

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Our B Corp Journey

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