TNT BITTERS


Branding     |     Packaging

Overview

Founded in 2017, New York-based TNT Bitters Co. creates cocktail bitters with explosive flavor. The name and vision for the brand was largely a reaction against the over saturation of apothecary-style branding in an already pretentious space, and the desire to market bitters that were fun and approachable. TNT challenged Stout Heart with creating a light-hearted but professional and adaptable identity that would bring to light the unique personality of the brand and help it stand apart from the competition.

TNT - Logo Redesign

The old logo did not effectively communicate the desired tone of the brand, and the textured patterns within the letters posed issues with certain production methods.

TNT - Logo Redesign
TNT - Logo Redesign

The new logo is playful in nature and reminiscent of a comic book masthead or title. The perspective has the user looking upward at the mark to illustrate a sense of depth and a feeling of importance. The simplicity of the logo allows for ease of production and endless variation, an important trait as the brand grows, evolves and adds products.

TNT - Logo Redesign
TNT - Logo Redesign
TNT Bitters- Logo Redesign
TNT Bitters- Logo Redesign
TNT Bitters- Logo Redesign
TNT Bitters- Packaging Design

The application of the brand is bold, bright, playful, energetic and draws heavily from comic-style graphics. Having a certain amount of freedom within the look-and-feel allows the brand to adapt and grow as new products are developed and as new applications are needed. Strategically executing this style means that every product has its own unique graphics and color palette, but the brand as a whole remains cohesive.

TNT Bitters- Packaging Design
TNT Bitters- Packaging Design
TNT Bitters- Packaging Design
TNT Bitters- Packaging Design
TNT Bitters- Packaging Design
TNT Bitters- Packaging Design
TNT Bitters- Packaging Design
TNT Bitters- Packaging Design
TNT Bitters- Packaging Design
TNT Bitters- Packaging Design
TNT Bitters- Packaging Design
Website Redesign

“We had an incredible experience working with Stout Heart. We trust their expertise in design and marketing to never steer us wrong. This allows us to focus on our product, knowing that the branding and advertising is taken care of. We could not have chosen a better partner for our company.”

Mike Shane

Co-Owner/Founder, TNT Bitters Co.