The Friendly Toast
Let us be your trusted partner in comprehensive social media management.
Across industries, today’s consumers expect a strong, engaged social media presence from brands. Social platforms are where consumers go to both discover new products and services and evaluate quality and expertise. If you’re struggling to plan and manage your brand’s social media presence and performance, you’re not alone, and our team is here to help.
We take great pride in providing transparent, holistic social media services. What makes us different? A whole lot.
Client Relationships Start With Trust
As with all work at Stout Heart, we take our client relationships seriously. That means careful listening and building trust.
All-Inclusive Coverage
From strategy to posting to reporting, we’ll take as much off your team’s plate as you need. We’ve got your back.
Strategically-Aligned Content Creation
Content that lines up with your brand’s objectives but also works in tandem with any other marketing efforts you have in the works.
Every Brand Is Unique
Which means that we approach every social media client with fresh eyes and ideas and a unique aesthetic treatment.
Unique Skillset
Our team has a unique set of skills, including in-house photography for flat lays and on-site shoots. We are a crew of many talents.
Proactive Improvement
Not only do we provide monthly, biannual, and annual social media reports, we are constantly reviewing these analytics to find areas for improvement.
You’ve got options.
We’ve worked with clients who were thrilled to have our team take the weight of social media management entirely off their plate and others with the internal capacity to manage their social media but lacked the training that they needed to hit the ground running. Because of these client types, we’ve developed two social media packages to choose from. Not seeing what you need? Reach out! We’re happy to customize a solution that’s right for your business.
Social Media Packages
Ongoing Social Media Strategy & Management
Beginning the relationship with an intensive onboarding period, Stout Heart’s social media team reviews all previous social media activity, conducts a social media competitive analysis, provides recommendations on strategically-aligned content pillars to guide content generation going forward, and designs branded templates specific to your brand’s needs.
Once this phase is complete, the Stout Heart team is responsible for development of content, sourcing imagery, scheduling upon client approval, and responding to user engagement as is appropriate.
Stout Heart provides monthly and biannual progress reports in an effort to enable continuous improvement based on actual results.
“Teach a Person to Fish” Package
Stout Heart developed the “Teach A Person” package in direct response to a client’s request to train an existing, social media savvy member of their team to handle their ongoing social media for them.
This option allows the client to go through Stout Heart’s typical social media onboarding process to assess content quality, establish tone both visually and in copy, and includes a hefty amount of training before the client is gently pushed out of the nest to fly on their own.
Best For:
The brand that wants to give the social media reigns to the professionals. We treat social media content generation as a collaborative process and encourage you to stay involved, but we will steer the ship and report in regularly on progress made.
Best For:
Companies with a team that needs foundational strategy and training in order to successfully mange its social media on its own. If you need a hands-on crash course, this is the package for you.
The Friendly Toast
The Friendly Toast came to Stout Heart looking to increase their social following, level-up their visuals, and improve virtual communication with their followers. Under Stout Heart’s management, The Friendly Toast saw:
- a +47% increase in follower growth
- a +26.3% increase in organic impressions
- a +31.2% increase in daily organic reach
- and maintained an engagement rate +166% above industry average
Global Nurse Partners
Global Nurse
Partners
The Stout Heart team built out Global Nurse Partners’ social accounts from the ground up, following the launch of their brand and website in the fall of 2021. Global Nurse Partners’ social media presence consistently outperforms their contemporaries and their aspirational competitors for engagement and follower growth. In the last 12 months, Global Nurse Partners’ social presence saw:
- a follower growth rate more than 4 times higher than industry leaders
- an engagement rate of 3.98%, more than twice the average engagement rate for their industry
- a +336% increase in organic impressions
- a +395% increase in organic daily reach
Thompson House Eatery
Thompson House Eatery
Known for their excellence in fine dining and hospitality, Thompson House Eatery looked to Stout Heart’s social team to take the weight of social management off their front of house while increasing their visibility and setting a standard for content that matches the quality and professionalism you’d find in their kitchen. In the first year of social management by Stout Heart, Thompson House Eatery saw:
- a +278.9% increase in organic impressions
- a +45.7% increase in organic engagements
- a +209.5% increase in profile actions
- and a 22% increase in followers
Donut Love
Donut Love
Donut Love brought some unique challenges to the Stout Heart team: not only were they looking to rebrand, they would also be absorbing an existing brand, Comfort Bakery, into the Donut Love brand and needed to communicate this change while keeping followers informed on temporary location closings and re-openings. Under Stout Heart’s management, Donut Love’s social presence saw:
- a +65% increase in organic impressions
- a +165.3% increase in organic daily reach
- a +70.9% increase in comments
- a +194.3% increase in shares
