MEET THE STOUTHEARTED
Bravery is a word rarely associated with the advertising industry. Yet it is, unequivocally, essential to leadership. In fact, Aristotle famously called courage the “first virtue”.
Post-recession, the advertising agency world has changed significantly and exposed the scarcity of this important quality. Uncertainty has perforated the agency-client relationship. Agencies, driven by fear, fall into a pattern of reactionary action, doing as they are told, rather than consulting with clients as equals and partners. Stout Heart is founded on the principle that bravery and spirit can turn the status quo of the advertising agency world on its head.
More often than not, advertising agencies are founded by creative people. Stout Heart’s founder is an account service professional by trade and instinct and, because of this, the agency’s model is relationship-oriented and business-minded. And, since the best creative work begins with comprehensive, solid planning, Stout Heart’s creative output flourishes from this stable foundation.
Here are a few more things that make us different:
Expert personnel. Stout Heart strives to put the best people under one roof. This means experienced agency personnel with positive attitudes and egos that are checked at the door. Our teammates have a genuine passion for problem solving and are a pleasure to work with.
Small by choice. Where many agencies seek to grow infinitely, Stout Heart is small by design. This enables us to provide personalized service to a limited, but carefully chosen, client list. Stout Heart’s smaller size keeps us flexible and nimble- a significant benefit to our clients.
Process. An agency founded by account service professionals is an agency founded in process. In an attempt to keep agency and clients on the same page, Stout Heart has a well-established process that hasn’t lost its ability to adapt to individual client needs.
Work. Creative, well-executed work is our priority. We like a challenge and we tackle each and every one as an opportunity to bring an outside-of-the-box solution to the world.