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March 19th, 2024

The Psychology Behind Typography And Why It Matters To Marketing

Recently, a client for whom Stout Heart did branding work for, told us the story of struggling with internal stakeholders who had a habit of disregarding the brand guidelines (and if you have any question about the importance of said guidelines, we’re gonna go ahead and send you here) that it was his job to… Read more »

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February 15th, 2024

Lasting Impressions: Does Your Brand Need a Tagline?

If you’re surprised to hear us say that consumer attention spans are ever-diminishing, we might need to have a conversation about what rock you’ve been living under. We’re all a bit overloaded, to say the least. Competition for the spotlight is fierce and folks are especially wary of marketers, particularly if they catch even a… Read more »

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January 25th, 2024

The Power of Branding and Website Design in Nonprofit Marketing

Nonprofit organizations are on a mission to make a difference in the world, whether it’s through environmental conservation, humanitarian aid, or social justice initiatives. However, in order to effectively carry out those missions, nonprofits must also excel in marketing themselves to attract supporters, volunteers, and donors. Over and over we encounter organizations in the nonprofit… Read more »

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December 11th, 2023

The Finest Breakfast Sandwiches in Portsmouth, New Hampshire

It might be easy to look at a map an assume that anything north of Boston is the middle of nowhere and you wouldn’t be alone. Some of us thought that too before we made the Seacoast of New Hampshire and Maine our home. The reality (thank goodness) is far from that assumption. Portsmouth, NH,… Read more »

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November 16th, 2023

The Importance of Brand Guidelines: Crafting a Consistent and Memorable Identity

Admittedly, we at Stout Heart are brand purists. We believe that establishing a strong and recognizable brand is essential for business success. While a brand cannot fix a bad product, it certainly can make or break the future of a good one. One key tool that facilitates this process is the creation and adherence to… Read more »

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November 14th, 2023

Best Practices for Higher Education Marketing: A Roadmap to Success

Higher education marketing is a challenge, no matter how you look at it. Today’s educational landscape is a competitive one and prospective students can be a tough nut to crack. Marketing plays a pivotal role in attracting students, retaining them, and building a strong brand for higher education institutions but younger generations are especially wary… Read more »

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September 11th, 2023

Refresh vs. Redesign: What’s Right For Your Brand?

We’ve seen the scenario before: a client approaches us for a branding project. Their company’s brand has been around for quite a while and their team is torn about whether they need a light brand refresh just to bring them into this century or to start from scratch and dive in for a total brand… Read more »

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February 6th, 2023

Social Media Forecast for 2023

New year, new social media trends! With 2023 off and running, it’s time to reconsider your social media marketing strategy. If there is one thing we know to be true, it’s that social media is ever-changing. Trends vanish just as quickly as they emerge, making it crucial for marketers to understand which direction social media… Read more »

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January 3rd, 2023

Mastering Marketing Email Automation: Timing and Strategies

In today’s digital age, consumer attention is fleeting and competition is fierce. Just think about your own technology use over the course of the day- even if you are a minimalist when it comes to screen time, it’s a solid bet that you’re barraged by ads on social media, on the web, on Spotify, and… Read more »

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May 12th, 2022

Lessons Learned From Seven Years of Stout Heart

Stout Heart celebrates seven years in business this week and, though every anniversary has been meaningful in its own way, this year has felt especially worth of celebration. Saying “it’s a journey” is an understatement. In seven years of business ownership, I have born two children, survived a traumatic brain injury, and navigated a pandemic,… Read more »

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