Recently, a client for whom Stout Heart did branding work for, told us the story of struggling with internal stakeholders who had a habit of disregarding the brand guidelines (and if you have any question about the importance of said guidelines, we’re gonna go ahead and send you here) that it was his job to… Read more »
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March 19th, 2024
The Psychology Behind Typography And Why It Matters To Marketing
February 15th, 2024
Lasting Impressions: Does Your Brand Need a Tagline?
If you’re surprised to hear us say that consumer attention spans are ever-diminishing, we might need to have a conversation about what rock you’ve been living under. We’re all a bit overloaded, to say the least. Competition for the spotlight is fierce and folks are especially wary of marketers, particularly if they catch even a… Read more »
Read Full PostJanuary 25th, 2024
The Power of Branding and Website Design in Nonprofit Marketing
Nonprofit organizations are on a mission to make a difference in the world, whether it’s through environmental conservation, humanitarian aid, or social justice initiatives. However, in order to effectively carry out those missions, nonprofits must also excel in marketing themselves to attract supporters, volunteers, and donors. Over and over we encounter organizations in the nonprofit… Read more »
Read Full PostDecember 11th, 2023
The Finest Breakfast Sandwiches in Portsmouth, New Hampshire
It might be easy to look at a map an assume that anything north of Boston is the middle of nowhere and you wouldn’t be alone. Some of us thought that too before we made the Seacoast of New Hampshire and Maine our home. The reality (thank goodness) is far from that assumption. Portsmouth, NH,… Read more »
Read Full PostNovember 16th, 2023
The Importance of Brand Guidelines: Crafting a Consistent and Memorable Identity
Admittedly, we at Stout Heart are brand purists. We believe that establishing a strong and recognizable brand is essential for business success. While a brand cannot fix a bad product, it certainly can make or break the future of a good one. One key tool that facilitates this process is the creation and adherence to… Read more »
Read Full PostNovember 14th, 2023
Best Practices for Higher Education Marketing: A Roadmap to Success
Higher education marketing is a challenge, no matter how you look at it. Today’s educational landscape is a competitive one and prospective students can be a tough nut to crack. Marketing plays a pivotal role in attracting students, retaining them, and building a strong brand for higher education institutions but younger generations are especially wary… Read more »
Read Full PostSeptember 11th, 2023
Refresh vs. Redesign: What’s Right For Your Brand?
We’ve seen the scenario before: a client approaches us for a branding project. Their company’s brand has been around for quite a while and their team is torn about whether they need a light brand refresh just to bring them into this century or to start from scratch and dive in for a total brand… Read more »
Read Full PostFebruary 6th, 2023
Social Media Forecast for 2023
New year, new social media trends! With 2023 off and running, it’s time to reconsider your social media marketing strategy. If there is one thing we know to be true, it’s that social media is ever-changing. Trends vanish just as quickly as they emerge, making it crucial for marketers to understand which direction social media… Read more »
Read Full PostJanuary 3rd, 2023
Mastering Marketing Email Automation: Timing and Strategies
In today’s digital age, consumer attention is fleeting and competition is fierce. Just think about your own technology use over the course of the day- even if you are a minimalist when it comes to screen time, it’s a solid bet that you’re barraged by ads on social media, on the web, on Spotify, and… Read more »
Read Full PostMay 12th, 2022
Lessons Learned From Seven Years of Stout Heart
Stout Heart celebrates seven years in business this week and, though every anniversary has been meaningful in its own way, this year has felt especially worth of celebration. Saying “it’s a journey” is an understatement. In seven years of business ownership, I have born two children, survived a traumatic brain injury, and navigated a pandemic,… Read more »
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