June 7th, 2017
Social Media Basics: How To Use Instagram For Your Brand
The best social media marketers are constantly aware of the top trends active on Instagram and when the fit is right for the brand they’re participating in those conversations to increase their exposure. Monitoring the post popular trends and hashtags on Instagram is a great way to grow your brand’s awareness and by staying on top of the trends specific to your community you can also increase your interactions with those fans.
ENGAGE YOUR COMMUNITY
Instagram isn’t a one-way channel for promoting your brand. If your goal is for your community to engage and interact with you then you need to be doing the same with them. Interacting with the posts your fans are sharing helps strengthening your relationship with them and also increases your visibility to their network. Reciprocate your fans’ passion for your brand by engaging their posts and the results will pay dividends.
HIGHLIGHT USER-GENERATED CONTENT
When you get your fans to share about your brand, your job isn’t done. Showcase the content they’re sharing to increase its reach and encourage more to share. UGC is found to be more engaging than posts from brand accounts so you want to continue to build this practice with your fans and build an army of ambassadors promoting your brand. By displaying the content on other properties like your website you’re also showing a more authentic perspective of your brand.
Take advantage of the increased real estate you have with the Instagram page to tell a story with the images. Have a healthy balance of fun images and business pictures.
USE RELEVANT HASHTAGS
On Instagram, people often search for specific hashtags and scroll through the image feed. If they like what you posted, they will actually click like. If they like what they see, they might also click on your username, checking out your feed and following you.
HUMANIZE THE BRAND
Posting pictures of your staff on Instagram reinforces their value and gives viewers an inside look inside at your company. Posting pictures of your staff on Instagram reinforces their value and gives viewers an inside look inside at your company.
BEST POSTING TIME: 5PM, 2AM
WORST POSTING TIME: 9AM, 6PM